Culture

‘F***ing incredible’: Fans react to Britney and will.i.am’s “camp” new banger

By Sam Damshenas

21st July 2023

‘Mind Your Business’, will.i.am’s new collab with Britney Spears, has sent fans into a pop-related frenzy.

The second musical release from Britney since her highly-controversial conservatorship was terminated in 2021, Mind Your Business is a brassy, electro-banger about butting the fuck out. 

“When you’re in the spotlight, a lot of times you just want to live your life,” will.i.am said in a recent interview with CBS Mornings.

“There are lyrics in the song that point to that… There is a thin line, and everyone deservers their version of privacy.”

Britney and will.i.am previously collaborated on their 2012 chart-topper ‘Scream & Shout’ and Femme Fatale album track ‘Big Fat Bass’.

The Black Eyed Peas alum also produced a majority of her eighth album Britney Jean, including lead single – and employment anthem – ‘Work Bitch’, as well as ‘It Should Be Easy’ and ‘Now That I Found You’.

“I’ve been a fan, friend and supporter of Britney throughout the years,” will.i.am said of the pop icon.

“Supporter as far as a person that goes out and listens to her music, a support as far as somebody that’s there to help champion her through her times when she was fighting for her liberation. She is an amazing person.”

‘Mind Your Business’ is out now – check out social media reactions below.

Britney recently announced the release of her tell-all memoir, ‘The Woman in Me’.

Described as “a brave and astonishingly moving story about freedom, fame, motherhood, survival, faith, and hope,” the memoir will presumably share unknown details about the star’s conservatorship.

A press release from Gallery Books states that ‘The Woman In Me’ will reveal “for the first time her incredible journey (and) strength at the core of one of the greatest performers in pop music history.”

Additionally, the memoir “illuminates the enduring power of music and love — and the importance of a woman telling her own story, on her own terms.”