iHeartMedia has taken their Can’t Cancel Pride concert online with an incredible lineup featuring P!nk, Troye Sivan, and more.
Pride is on its way and we’ve got some great music coming. iHeartMedia and Procter & Gamble are launching a “Can’t Cancel Pride” virtual benefit for the LGBTQ+ community.
The event, which will launch on June 4, is a month-long celebration and fundraiser for LGBTQ+ visibility.
Can’t Cancel Pride will also be fundraising vital LGBTQ+ resources such as GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink and OutRight Action Internationa.
Boasting a glamourous lineup, an incredible set of artist have been teased for the benefit.
The event will be hosted by Bebe Rexha and iconic LGBTQ+ personalities Gus Kenworthy Nina West and POSE breakout actor MJ Rodriguez will be making an appearance.
Jojo Siwa and T.J. Osbourne of the Brothers Osbourne will be sharing their heartfelt, inspiring “coming out” stories with viewers.
iHeartMedia and Procter & Gamble hope the event showcases that “nothing can cancel the heart of Pride and the spirit that the LGBTQ+ equality movement”.
Due to COVID-19, Pride events across the globe have ground to a halt and LGBTQ+ businesses and events have suffered.
“COVID-19 has not only led to the disruption of many national Pride events, but has also had a damaging effect on fund-raising efforts LGBTQ+ organizations rely on to survive,” iHeartMedia shared in a statement.
“The LGBTQ+ community continues to face loss of livelihoods, lack of access to critical life-affirming healthcare, increased domestic violence, and social isolation, as many of the organizations they count on for these services continue to struggle for support during the pandemic.”
Marc Pritchard, Chief Brand Officer, P&G, commented on the importance of LGBTQ+ representation in a press release. “Can’t Cancel Pride is about creating visibility for the LGBTQ+ community and showing them they are not alone,” said Pritchard.
“The impact of the COVID-19 pandemic remains heightened for LGBTQ+ people, who continue to face issues driven by persistent bias, intolerance and inequality. We want to use our voice to help bring much-needed resources, support, acts of good, and love to this remarkable and resilient community.”