Lil Nas X has joined YSL Beauty as its new US brand ambassador.
Over the last few years, the young talent has made a massive impact on the music industry as one of the few openly gay and celebrated LGBTQ+ artists.
From releasing record-breaking singles to delivering jaw-dropping performances, Lil Nas X has not only proved to be a musical powerhouse but also a beloved pop culture phenomenon.
With his music career showing no signs of slowing down, LNX has set his sights on expanding his influential reach with a new YSL Beauty partnership.
On 26 August, the Grammy winner announced that he’d joined the luxury brand as its new US ambassador.
In his new role, the Industry Baby rapper will take part in various campaigns for a wide range of YSL Beauty products, including their Rouge Pur Couture high-pigment lipstick, Y men’s fragrance, and Lash Clash Mascara.
Lil Nas X will also incorporate the beauty brand in an unreleased track.
In a statement, the singer expressed his excitement for the partnership while also praising YSL for embracing his campiness.
“It’s been a lot of fun working on this campaign with YSL Beauté – they’re such an iconic brand, and I’m happy to be a part of something so unique and groundbreaking in the beauty world,” he said.
“Shout out to YSL for embracing me and my campness and inspiring change for the next generation of beauty.”
YSL Beauty echoed similar sentiments in a statement and described the partnership as a celebration of the “transformative power of beauty, inspiring independent self-expression for individuals and communities driven to change the world alongside YSL.”
YSL Beauty US General Manager Laetitia Raoust added: “The synergies between the brand and Lil Nas X’s unwavering passion for individuality behind this partnership with the hope it empowers the next generation of beauty.
Check out Lil Nas X’s first campaign with YSL Beauty here or below.
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