This was a toe curling, cringing interview.”

Good Morning Britain viewers have criticised the show for forcing Curtis Pritchard to label his sexuality.

Earlier this week, the Love Island star said he “wouldn’t rule out” a same-sex relationship, saying: “You can never put a label on anything. It’s a cliche to say, but love is blind. I can never ever say what will happen in the future.”

During his appearance on the morning chat show (8 August), hosts Kate Garraway and Adil Ray raised his previous comments, and despite Curtis reiterating that he doesn’t want to label his sexuality, they continued to prod him.

“The future’s a road which is unwritten,” he said. “Nobody can ever say what’s going to happen in the future, really. Last year, would I have ever said I’d be on Love Island? No, and this year I was on Love Island.

“So, I never want to label what the future’s going to be, because I don’t think anyone can ever really do that. So, all I want to say is I’m 100% comfortable where I am now in my relationship with Maura [Higgins], and it is moving in the correct direction.”

Ray then asked the professional dancer if he’s bisexual, to which he responded: “I’m not labelling anything, because I don’t feel like I need to label anything, because so many people put labels on things, so many people say things like this and that.

“I learnt this from the villa actually – ‘My head’s not going to be turned,’ and in the villa, two days is like two years in real life, their head gets turned, they change their mind, they change their opinion, things change.

“So that’s why I’m not labelling anything, because I would be labelling, because I would be lying to anyone.”

Garraway also asked why he didn’t address his sexuality during his time on Love Island and whether Maura is “concerned” with the fact that he’s open to a relationship with a man in the future. He said they’re “both comfortable” with it.

Viewers slammed the hosts for their intrusive questions, with one writing: “Let this guy live his life, if he’s bisexual or ever gets with another male then so what? It’s 2019 things like this should be widely accepted.”

Another said: “This was a toe curling, cringing interview and I would have thought Kate Garraway and Adil Ray would have conducted theirselves more professionally.” 

Curtis, however, was praised for how he handled the situation, with one viewer tweeting: “Disgraceful interviewing. I love GMB, but to badger someone constantly about whether they are gay or not is not professional. He handled it perfectly.”