W7 Cosmetics

W7 Cosmetics are making the beauty industry more inclusive.

The accessible makeup brand – who also pride themselves on being against animal testing – have launched a new campaign called Here Come The Boys, which aims to celebrate and “reduce the stigma” around men using makeup and beauty products.

Led by W7 Cosmetics brand ambassador Reuben de Maid, the campaign’s imagery features 10 of the UK’s leading male influencers and makeup artists showcasing a variety of glamorous looks during a day at the funfair.

Danny De Freitas, Salih’s World, Toby Salvieto, Jamie Kyle, Harley Jeal, Whatstheteakeekee, Dontmesswithdenise, Mark Zapanta and Way of Yaw all joined Reuben for the photoshoot at Luna Park in Scarborough.

“W7 have always been advocates for setting trends and providing quality cosmetics for anyone to express themselves creatively, and so we are incredibly excited to be working with these inspiring young men who are breaking boundaries in the beauty industry,” said W7 Cosmetics owner Sam Bazini.

“The Here Come the Boys campaign is about so much more than just makeup, it fully represents our brand ethos of self-expression, with affordable products for both men and women.”

W7 Cosmetics have even launched a Here Come The Boys makeup box which features a selection of products to help get you started.

It includes the Socialite Eyeshadow Palette, Matte Dreamer Loose Powder, Absolute Lashes Mascara, Skinny Lipping Matte Lip Colour, Honolulu Bronzing Powder, and Prime Magic Base Perfecting Balm.

Find out more about the Here Come The Boys campaign on the W7 Cosmetics website.