Aaron Porter has unveiled the video for his personal new single, Sorry.

On the R&B/pop anthem, the East Grinstead singer, songwriter and dancer reminisces on a failed relationship. Aaron said in a statement: “How many times can you be apologised to before the word sorry starts to lose its meaning?”

“I wrote Sorry at a time when I refused to accept another apology from my ex, a bunch of roses couldn’t cut it by that point. Words without intent are literally just a bunch of meaningless letters. If you mean it, prove it.”

Directed by Matt Bowron and choreographed by Chester Hayes, the video for Sorry sees the star dancing shirtless in a pitch black room while his body is surrounded in blue light; dark petals later fly around him like “the apologies of past lovers”.

Bowron said of the video: “For Sorry we wanted to try and do something very scaled back that focussed on movement and emotion and gave the sense of falling through a dark space.

“We used 50000 blue rose petals and a wind machine to create this sense of floating within this abstract world.”

Sorry is Aaron’s third single so far after the critically-acclaimed dance-pop-bop, BOY – which has been streamed over 100,000 times on Spotify – and I Wanna Let Love. Watch the incredible video below.

When we spoke to Aaron last year, he said he wants to “be a good role model for the younger generation” – and he’s doing this by entering the industry as an openly gay artist who isn’t afraid to talk about sensitive topics.

“All my music is about my life and experiences,” he told us. “I have to deal with toxic masculinity pretty daily, may it be from the men on my street or that small streak of it that’s still rooted in my own mind.

“So, many elements of it will come through in my music, talking about it is me dealing with it.”

Read our full interview with Aaron Porter here.