COS Has Released A New Tote Bag For Pride - And It’s A Minimalist's Dream

Image by: COS

This Global Pride Month, COS is celebrating the LGBTQ+ community with a special edition repurposed cotton rainbow tote - made from excess cotton unused by other COS designs.  

Pride Month 2021 is being celebrated around the world this year with more than 200 parades and celebrations expected to take place, both on and offline. There is a myriad of ways you can show your support for your chosen family or assert yourself as an out and proud ally during Pride Month, whether that involves attending the whole host of demonstrations, rallies, parties or virtual brunches, displaying your pronouns on social media, or educating yourself donating to important LGBTQIA+ charities. But one of the fastest and most popular ways is through Pride-appropriate fashion: a bold display of rainbow allegiance to let everyone know your values just by using their eyes. But brash brights are frankly not to everyone's taste, and those of us who prefer to spend our days sashaying in evergreen shades of black, white and grey can find ourselves left with few options at this time of year. Enter then, COS whose Celebrate Love collection for Pride is a minimalist’s dream.

Currently consisting of one oversized logo tote bag with the intention of expanding the collection to include clothing throughout the month, COS has done what it does best and applied its refined eye and clean aesthetic to the signature Pride flag to deliver a rainbow accessory that feels vibrant yet distinctly elevated. The special edition repurposed cotton tote also carries another important message for the masses: sustainability. Each bag is crafted from repurposed cotton; excess pieces used by other COS designs in a bid to give a new lease of life to leftover fabric. In line with their ongoing sustainability mission, it’s durable, designed to last and 100% recyclable - a refreshing antidote to the swathes of fast fashion often produced in the Pride name, and a welcome alternative to those who prefer a more pared-back approach to the annual celebrations.

With a soft woven grey finish and supersized silhouette, the intention is clear - this isn’t a wear-once affair. COS has carefully designed their Pride piece with effortless, everyday all-year-round wear in mind - exactly as one should showcase their ongoing support for the LGBTQIA+ community. 

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A limited number of the special edition Pride bags will be available online and in selected stores from June 4th. London minimalists, you’re in luck as Coal Yard Drops, Spitalfields, Regent Street and Covent Garden will all be stocking the bag from today. Keep a close eye on COS for additions to their Pride collection coming later this month.


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