This DIY Brand Has Announced Its Flying The Flag For Pride All Year Round – And We’re Totally Here For It

Image by: @stanleydru

BiGDUG are putting the fun into functionality - and they’re this year’s most unexpected queer ally.

Every June Pride month rolls around, and every June brands show their 'pride' with technicolour Instagram feeds and generic messages that don't really mean an awful lot. You know the drill - some brands will splash rainbows on everything for a mere 30 days and then won’t acknowledge the LGBTQIA+ community again until next year when it’s the done thing to do. It’s nothing new, but there’s a company out there that is putting their words into action with a brand new campaign where £10 of profits for every order of £100 are being donated to Stonewall to support their work towards LGBTQ+ equality - and it’s not the kind of brand you might first expect.

Aside from picking up the odd paintbrush from time to time, industrial supplies and the LGBTQIA+ community don’t immediately go hand in hand. The world of shelving, racks and hardcore storage isn’t likely to evoke the same passion and excitement as the announcement of the next season of Drag Race UK - but look past the industry’s traditionally masc reputation and you’ll find an unexpected queer ally. BiGDUG is the shelving, racking and storage specialists with an M.O. to put fun into functionality. But beyond the bizarrely cool tin barrel planters and metal worktops, this company is doing more than most for inclusivity so trust us – they need to be on your radar. 

We’ll level with you: this isn’t always exciting stuff (besides that absolutely sensational DIY Tiki Bar), but it’s all necessary and we need it - and if where we choose to shop for our grown-up home bits is going towards helping a cause we care deeply about, then you better believe we’ll be shopping there. According to Stonewall, one in five LGBTQ+ people has experienced a hate crime because of their identity, and nearly half of LGBTQ+ pupils still experience homophobic, biphobic, and transphobic bullying in schools. More than a third of UK employees don’t believe it’s appropriate for their LGBTQ+ colleagues to be out in the workplace and same-sex relationships are still criminalised in 70 countries. That’s why public support from within this traditionally gendered industry from brands such as BiGDUG speaks louder than those brands that feel like a more glamorous or natural fit. 

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We all dabble with a project at some point or another, and if you’re anything like us you probably got stuck in with a room renovation over lockdown – and have been sat in the mess ever since. Whether you need a new ladder to aid you in your painting endeavours, or if it’s a new chair and some storage boxes for your home office you’re after – we don’t know, but BiGDUG is where we’ll be dropping our DIY dime. Not only will you be getting high-quality, professional products, you’ll also be supporting your fellow LGBTQ+ community while you’re at it. Wouldn’t know a hammer if you saw it? Get yourself an outdoor foam workout mat then - and then enter code PRIDE at the checkout so that £10 of that £100 goes directly to Stonewall after all. 

Getting organised this autumn? Here’s the The Gay Times Edit’s roundup of everything you’ll need from BiGDUG…


The Big Home Office Refresh

5 Tier Chrome Shelving

Minimal meets industrial, this is surprisingly chic, non? Great for storing folders and files, this shelving unit is the perfect addition to any home office or anywhere else in your home for that matter.

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Chic Shelving

Load with boxes that are great for archiving documents, filing papers or organising your office stationery. Or simply fill up with chic ornaments and books you'll never read.

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Soho Range Eaton Home Office Desks

Admit it, working from the same table you eat at is rubbish. Perfect for working from home, this stylish desk adds a touch of class to any space.

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CEO Style Office Chair

This Italian-inspired leather office chair is comfortable and stylish, and might be the only thing to stop that hunch you've developed since working from home. With an adjustable height and angle to suit each and every person – this chair is completely universal and looks great with the Eaton desk.

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DIY starter kit

Step Up

Stay safe while painting, decorating or renovating with platform steps - or throw a fashion shoot on it, just because you're feeling extra. Tough, light and more importantly non-conductive (which is great if you’re working with electricals).

Image @elizabethjcates 

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BiG800 Blue & Orange 1830mm High Racking with Chipboard Shelves

Organising your garage? Lucky you - that means you probably live somewhere large enough to swing a cat should you please. To accomodate the chichi lifestyle that comes with owning a garage space, you’ll need some industrial-strength shelves. These racks are great for storing tins of left-over paint, all of your tools and anything else you’ve got lying around.

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Total Tool

Yes, hun - you should own a toolbag by now. This heavy-duty tool storage bag is perfect for storing all the essentials you should also probably own by now, and it's constructed of tough polyester with a handy padded base for added durability.

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