What comes to mind when you think of collegiate style? Private school uniforms with boaters and blazers? Short striped ties tightened into peanut knots? If the UK's take on the look is a little too scholarly for your tastes (or simply conjures a side of your youth you’d rather forget), perhaps the USA's preppy take on the trend is more what you had in mind. Inspired by the Ivy League, the varsity look nods to the classic preppy way of dressing that emerged from the elite American preparatory schools and universities in the 1950s and 1960s. As you can imagine, by 2023, the look has been around the block a few times since then, each time becoming a little less rigid and a little more fit for life outside campus walls. Put it down to the ‘back to school’ feeling associated with the latter part of the year, but varsity is a trend we tend to revisit autumn after autumn. A varsity jacket, for example, is the perfect lightweight jacket to traverse the ever-changing weather we experience as we cruise through the -ber months, while there's something inherently comforting about slipping into a uniform of corduroy trousers, Oxford button-downs, rugby shirts and blazers.
This season, if you ask us, no one is delivering this favoured look quite like GANT whose cold-weather collection is a masterclass in the whole ‘just submitted my mid-term paper and have swim practice at 8’ wardrobe we long for at this time of year. They’ve honed in on what they know best - blending soft tailoring separates with preppy American-inspired sportswear. The result is an effortlessly cool collection that perfectly captures the essence of the brand while staying in tune with the changing demands of the season.