Rankin directs an erotic homage to same-sex desire for his S&X unisex fragrance

© Rankin

Sex, sensuality and liberation take centre stage in a new campaign for Rankin’s limited edition fragrance, which has been produced by Azzi Glasser of The Perfumer’s Story.

The Full Service have conceived a three-part series for Rankin’s unisex fragrance S&X, which is described by Azzi as “a hedonistic symphony of notes that tell the story of the touch of bodies, the beauty of skin on skin and above all lasting memories.”

That is certainly reflected in the sensual films released this week to highlight the concept that S&X is for everyone.

Two men explore each other’s bodies in an “erotic homage to the flesh” in one of the visuals, which you can watch below.

A second one focusses on the female form, while a third is dedicated to the elders, showing that desire has no age limit.

“We’re never finished with a concept,” said The Full Service team. “Our ideas are constantly evolving, always changing.

“This time we wanted to work the idea of universal sexuality into the S&X ethos. It’s an important message to translate to the world and our unisex perfume was the perfect platform for it.”

It is the second campaign for the fragrance, following last year’s “provocative” visuals.

This year, however, the team wanted to tap into same-sex desire, positioning it as “a world of carnal urges and fearless infatuation.”

The Perfumer Story by Azzi – S&X is now available exclusively at Conran, Fortnum and Mason, Harrods, Harvey Nichols, Liberty and Net a Porter.



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