These adverts for women’s suits are using naked men as props, and it’s brilliant

Courtesy of Suistudio

Category is: Flipping gender roles on their head.

Women’s suiting company Suistudio, based in Amsterdam, is taking a bold approach with their new Autumn advertising campaign, and it’s going viral for all the right reasons.

The campaign consists of a series of photos depicting impeccably dressed, powerful women in luxury apartments sporting the brand’s collection of suits, blazers and blouses.

Oh, and each image features a totally naked man.

Before anyone starts claiming ‘reverse sexism’ or the ‘the objectification of men’, it’s worth remembering that fashion photography has a long history of reducing women to being props for men to appear more powerful.

Related: John Lewis to scrap ‘boys’ and ‘girls’ clothing labels

So what’s a modern women’s clothing company to do? Flip this trope on its head, of course. The men in the photos are faceless, blurred in the background, cropped out of the frame, or draped face down on the couch like a throw.

Meanwhile, the women are confident and empowered, staring directly down the camera’s lens.

“We specialise in suits, but we’re not dressing men,” reads the campaign’s slogan.

Check out the impressive photos below.

In the Buff. It’s time to go nude. #SUISTUDIO #NOTDRESSINGMEN #womeninbusiness #officewear

A post shared by SUISTUDIO (@suistudio) on

You can see Suistudio’s full range of women’s suits (and their Autumn campaign photos) over on their website.

Comments

More

Go behind the scenes of Marina’s retro GAY TIMES cover shoot

Rocketman director Dexter Fletcher hopes the film’s gay scenes won’t be censored in anti-LGBTQ countries

Drag Race icon Asia O’Hara slays in new music video for Crown Up

Abisha on the importance of black and queer representation in the media

Kenya high court rules that homosexuality will remain illegal

GLAAD slams Trump for selling ‘LGBTQ For Trump’ t-shirts for Pride

Dead Dog in a Suitcase a raucous, riotous night out – review

Brooke reveals why she ‘hated’ Scarlet during latest Drag Race

Press enter to search