The sophisticated choice, Gruhme – pronounced ‘groom’ – is the latest addition to the British men’s fragrance scene.
The complex scent is fresh and uplifting, but understated and gentlemanly, rather than lingering and overpowering.
Top notes of lemon and bergamot are closely married to a base of patchouli, cedar and petitgrain.
Gift sets with British-made Bolin Webb R1 razors will follow. From £35, gruhme.co.uk