Calvin Klein’s spring collection is here, and it’s all about what you do.
Do you flaunt, sleep or sashay away in your Calvins? CK want to know. Kicking off their brand new spring campaign – photographed by the exceedingly talented Tyrone Lebon – are Kendrick Lamar, Sung Jin and of course Justin Bieber.
Beebs stripped down into his underwear and shared some rather awesome shots on Instagram to kick off the #mycalvins campaign – including one where he gets his leg over a statue. We hope the internet is bracing itself for the inevitable package photoshopping comments. In the meantime let’s just appreciate Tyrone’s portraits, ok?
Also featuring in the campaign are hip-hop artist Joey Bada$$ and the rather stunning model Daniel Hivner. Joey prefers to pledge in his calvins, while Daniel ‘goes and sees’ in his…
Now that the some of the biggest names on Instagram have told you what they do, it’s time for you to let them know. Keep your eye on the hashtag #mycalvins, for the sudden rush of hot guys – hopefully in their underwear. Thank you Calvin Klein.
Check out the video from the campaign right here:
Calvin Klein Spring 2016 Global Advertising Campaign – :15What do superstars, musicians, models, actors and artists do in #mycalvins?Find out in the Spring 2016 Calvin Klein global advertising campaign, featuring Justin Bieber, Kendrick Lamar, FKA twigs, Kendall Jenner, Abbey Lee Kershaw, Fetty Wap, Sung Jin Park, Saskia de Brauw, Adwoa Aboah, Joey Badass, Klara Kristin, Princess Nokia and more. Photographed by Tyrone Lebon.
Posted by Calvin Klein on Tuesday, 26 January 2016