Men’s fashion brand Suitsupply celebrates same-sex love in new campaign

Suitsupply

Now this is how a company celebrates same-sex love!

Suitsupply, a global men’s tailoring brand founded in 2000 by Fokke de Jong in Amsterdam, have unveiled the imagery for their Spring/Summer 2018 campaign, and it puts the spotlight firmly on gay male couples.

The campaign will be on display in nearly 100 stores across 22 countries, and is currently at the forefront of their website, which Jong admits could have a “negative impact” on business in locations where LGBTQ people aren’t accepted.

“The attraction between people is an important part of fashion advertising,” he explains. “A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.”

Meanwhile, the new collection, which is available now in stores and online, features linen cotton blended suits, checked jackets, lightweight bombers and introduces brand new colours to their Traveller range.

Last year, Suitsupply’s sister company Suistudio, which tailors suits for women, went viral with its bold campaign featuring powerful women using faceless naked men as props, flipping traditional gender roles in advertising on their head.

You can find out more about Suitsupply’s new collection by visiting their website.

Comments

More

LGBTQ groups are protesting in Paris after the third homophobic attack in a month

New report suggests that 10% of LGBTQ Australians are at risk of ‘conversion therapy’

A trailer for Super Drags has landed and it looks fierce

Democrats plans to ban LGBTQ discrimination across America if they win the mid-term elections

Rafiki director Wanuri Kahiu is now fighting for the film to have a permanent release in Kenya

The shop at the centre of the gay cake row is closing down as it’s not “busy enough”

Stories is a fun but flawed take on a topical issue – review

Meet the West End theatre stars redefining black excellence in the arts

Press enter to search