Lady Gaga has paid tribute to Rick Genest, who has died at the age of 32.

Known as Zombie Boy, Rick made a name for himself in the modelling industry largely due to the iconic bone and organ tattoos across his body, including a skull that covered his face.

He modelled for the likes of Thierry Mugler, was once the face of Jay-Z’s Rocawear fashion label, and famously appeared in Lady Gaga’s 2011 music video for Born This Way.

Rick was found dead at his home in Montreal, Canada and is believed to have killed himself, according to the BBC.

“The suicide of friend Rick Genest, Zombie Boy is beyond devastating,” Gaga wrote on social media.

“We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can’t talk about it. If you are suffering, call a friend or family today. We must save each other.”

Gaga also used the tragic occasion to encourage her followers to take care of their mental health.

“Science tells us that it takes 21 days to form a habit, if you are suffering from Mental Health issue I beckon for today to be your first day or a continuation of the work you’ve been doing,” she continued.

“Reach out if you’re in pain, and if you know someone who is, reach out to them too.”

Rick’s management, Dulcedo Management, released a short statement on Facebook expressing their “shock” and “pain” upon hearing the news.

“[He] was loved by all those who had the chance to meet him and know him. Icon of the artistic scene and the fashion world, this innovator, against popular culture, has been able to charm all hearts,” they wrote.

“We received the unfortunate news at the beginning of the afternoon and members of the team have come to support his family and relatives in this dark and difficult moment.”

For help and advice on mental health issues, call the Samaritans on 116 123 or visit their website.