To celebrate the release, there’ll be a party tomorrow (November 14) in Fiorucci’s shop in Soho.
After the success of CÎROC Vodka’s collaboration with British punk-rock queen Vivienne Westwood, last month, the brand is now launching the second of an ongoing series of limited-edition collectable bottles, brought to life by personalisation specialist INKD.
This time, the brand is partnering with the Italian fashion brand, Fiorucci. The limited-edition bottle of CÎROC’s White Grape will feature logos from the fashion brand’s archive of original artwork.
And to celebrate the collaboration, CÎROC and Fiorucci will be hosting a 70s-themed disco party at Fiorucci’s store in Soho tomorrow (November 14). The party will have live DJs, neon lights, disco dancers and 70s-inspired cocktails from CÎROC.
And to celebrate individuality, self-expression and personalisation, all of the bottles at the party will be customisable. Party-goers will be allowed to have their names, or a message of their choice, printed onto a bottle.
Janie Schaffer, one of the joint founders of Fiorucci, said: “Fiorucci was doing collaborations in the 60s and 70s, long before the idea of a collaboration was understood.
“Its lasting influence on branding and shopping culture can’t be ignored, so a certain nostalgia will always be part of the Fiorucci narrative!
“What is so amazing about Fiorucci is how it defied all rules, and that is something we always want to be a part of the story.”
Natalie Wills, the Global Heal for CÎROC Vodka, said: “We’re always seeking new ways to bring innovative and exciting celebratory experiences to our fans, and our collaboration with Fiorucci and INKD is going to do just that.
“We love collaborating with partners who embody CÎROC’s brand values and bring bold ideas to the party.”
The customisable limited-edition bottle will be available to buy from today at 4pm on www.getitinkd.com and for a live customisation experience, at the INKD Pop-Up store at 118 Wardour Street until stock lasts.