Aussies are famous for cracking open a tinny over a sizzling BBQ and this summer Australian import Gayle Ale and Cider is set to make a big splash on our shores as us Brits enjoy what’s already proving to be a record-breaking summer.
But like its striking rainbow packaging, this isn’t just any alcoholic beverage – Gayle is on a mission to fly the rainbow flag for equality and support for the LGBTQ community.
Founded by Virginia Buckworth in November 2017, the brand has already been spreading their message of love across Pride celebrations in Milton Keynes, Warwickshire, Manchester, Southampton and Reading.
Virginia explains: “We are over the moon to be bringing Gayle to the UK. It was a very natural progression for us. Australian’s have taken to Gayle in a brilliant way and now it’s the turn for the Brits to discover Gayle and support the LGBTQ communities. We’d love the UK to come together, enjoy a drink and celebrate equality at the same time.”
This Australian-style golden ale is described as “super sessionable” which has now started production in the UK using Gayle’s ‘secret’ recipe. It’s quenchable due to its mild hop and malt profile coupled with delicious tropical and passionfruit aromas, and is quickly becoming a legendary ale packed full of Aussie pride.
Equally as tantalizing, Gayle’s Cider is made from pink-lady apples straight from the Adelaide Hills and has that perfect balance of not being too dry or too sweet – it’s just right.
The brand can also today announce a partnership with The Albert Kennedy Trust in the UK to donate to their cause and support all of their 2019 events.
Virginia, who is behind the launch of Australia’s first and only independently-owned gay craft beer and cider brand, adds: “We believe it’s possible to unite communities through something quintessentially Australian as sharing a few drinks with mates as we celebrate love without restrictions. We are dedicated to sponsoring and supporting the LGTBQ community and events throughout Australia and the UK.
“Gayle’s life started with four members of our intergenerational rainbow family discussing the inequalities and the hard yards that our LGBTQ community has had to endure over the years.
“With this in mind, we created our own unique handcraft beer and cider, brewed with love to celebrate unity and the LGBTQ community with friends and family.”
When you crack open a can of Gayle it’s a chance to come together and toast being able to love without restrictions.
At the very heart of Gayle is a call to action, to love one another and to celebrate the power and beauty of diversity.