Lacoste, a brand who are no strangers to collaborating and remixing their signature style, have teamed up with Tyler the Creator’s brand GOLF LE FLEUR on a capsule collection dripping with flare and charm.
The California-based musician known for his playful and unique approach to fashion, injects dreamy bursts of pastels and streetwear silhouettes to the iconic French brand.
The collection sees garments reference 80s court-side culture whilst effortlessly merging with contemporary streetwear culture, further redefining the conventional notions of elegance and casual style.
Subversive and multifaceted by nature, the artist/designer has put his own touch on the entire collection. Even the iconic crocodile was reworked to include an embroidered poppy flower in its jaw, directly referencing the ubiquitous instances of “GOLF le FLEUR” typeset straight onto tracksuit trousers or in the form of bucket hat stripes.
This collection undeniably serves up a fiery ace this summer.
The full collection will drop on 17th July 2019 in Lacoste’s physical and online stores.