CALVIN KLEIN celebrates 50 years of unfiltered self-expression and provocation with the CK50 collection, a special capsule of iconic styles featuring a limited edition CK50 logo treatment.
Justin Bieber is back in his Calvins, this time alongside wife Hailey Bieber. Also starring in the campaign are Troye Sivan, Kendall Jenner, Liu Wen and Parker Van Noord.
Classic silhouettes are given a modern twist with unexpected logo placements. Prints include an all-over repeating monogram and high-impact logo detailing across denim styles, dresses, relaxed hoodies, and sweatshirts. T- shirts, Modern Cotton underwear and a selection of accessories round out the collection, which comes in a seasonal colour palette of washed black, blue and red.
The campaign, photographed by Glen Luchford, features a series of visuals that reflect historic moments and themes across multiple decades, conveying a journey from the space age to the digital age. The campaign captures the rebellious spirit that has shaped the brand over the last 50 years.
The CK50 collection is now available in store and at www.calvinklein.co.uk for a limited time.