SXMSON has unveiled his first ever video for Memory.
In the visual, the star is torn between two lovers, one old and one new, and reflects on his relationship with both by revisiting intimate moments from the past. It includes scenes at a funfair, a basketball court and the shower, because of course…
In a statement, the emerging singer-songwriter said the Silas Films-produced video is important for him as an artist and as “an LGBT+ man” because he wasn’t comfortable with his queer identity growing up.
“A couple of years ago I would have never dreamed that I’d be making out with two hot topless guys in a shower for my own music video because I used to care too much about what people thought,” he admitted.
“I don’t care anymore. I’m here to represent, educate and be true to myself.”
The 90s-inspired synthpop number, according to SXMSON, “captures the exact moment when I realised and accepted that I still had feelings for my ex-boyfriend, however much I had told myself that I’d moved on and forgotten about him”.
Memory is one of the most important songs he’s ever written; SXMSON admits it’s a “big and exciting” step for him as an artist because he’s started using ‘he’ and ‘him’ pronouns as opposed to leaving the lyrics open to interpretation with ‘they’ or ‘you’.
The song, which is produced by Gil Lewis and co-written with Clare Dove, is SXMSON’s third release after Fool’s Paradise and Champagne Bed. The song is now available on iTunes and streaming services – watch below.