Posten, the Norwegian postal service, has shared an inclusive four-minute LGBTQ+ Christmas film celebrating queer joy.
The production, developed by Pol and produced by B-Reel Films, titled “When Harry met Santa” highlights Norway’s progressive milestone celebrating 50 years since the decriminalisation of homosexuality.
The video sees Harry and Santa share sweet moments together as presents are delivered each Christmas. However, shortly after, Harry is shown, alone, for the remainder of the year.
The ad takes a turn once Harry decides to leave Santa a letter, which reads: “Dear Santa, All I want for Christmas is you”. The short film ends with a message showcasing how far Norway has come with LGBTQ+ inclusivity.
The spot ends with the message that “In 2022, it will have been 50 years since it became legal in Norway to love whoever you want.”
“Decriminalization was the first major battle and the first major victory. 1972 is not very long ago, and we are happy to see that Norway has moved on,” said Oda Rygh, communications manager at FRI (The Association for Gender and Sexuality Diversity and continues).
“For many of us, Christmas is a time we spend with those we love, and it’s nice to see Norway Post show that love belongs to everyone, regardless of orientation, age, or whether you live at the North Pole”.
Posten is known for its controversial adverts and flipping the narrative. In 2019, the postage outlet created a humourous ad about Virgin Mary. Last year, an ad was released parodying Donald Trump’s infamous tweets.
“The tradition has been to look at Christmas with a slight slant in the previous two years,” Monica Solberg, marketing director for Posten of Bring. “This year we can perhaps say that we look at Christmas with a skewed look instead?
“Posten is an inclusive workplace with great diversity, and we would like to celebrate the 50th anniversary with this fine love story. In last year’s campaign, Santa was angry at Norway Post, which took away from him the ‘business’ – this year, Santa is happy that Norway Post can relieve him a little, so that he can be with the one he loves.
“The main goal of the campaign is to show that Norway Post never stops renewing itself. In addition to showing the flexibility of our services, we want to put it in a socially relevant setting, with themes that are important for the society around us and for us at Norway Post.
“There will certainly be some negative reactions from some environments, but we are prepared to deal with that.”
You can watch the LGBTQ+ advert here or below.