Holland has released an emotional music video for new single Nar_C.

The South Korean singer, commonly referred to as the ‘first gay K-pop idol’ in the media, made a massive step for queer representation in his home country when he debuted onto the music scene last year as an openly gay man.

Now, he’s back with another new single, his first release of 2019, called Nar_C. The song is upbeat, but the music video tells the story of a same-sex romance that eventually becomes toxic, resulting in a breakup.

To accompany the new single, Holland also released a self-titled EP over the weekend, which features Nar_C and a new song called Up, as well as previous singles Neverland, I’m Not Afraid and I’m So Afraid.

Watch the video for Nar_C below.

With his debut single Neverland, which was released in January last year, Holland put his sexuality out on the line by singing about discrimination and wanting to escape to a place where he can love who he loves.

The dreamy, pastel-hued music video followed suit, featuring a same-sex romance between Holland and another man complete with a kiss, something rarely shown in South Korean media.

Unfortunately, that kiss gained the video a 19+ rating in its native country, but despite this, the video for Neverland received over one million views in its first 24 hours of release, and the response from viewers was largely positive.

While homosexuality isn’t illegal in South Korea, there’s still a lot of taboo surrounding LGBTQ people, especially in the entertainment industry where many stars have been ostracised after publicly coming out.

Holland is part of South Korea’s short list of openly LGBTQ entertainers including fellow gay singer MRSHLL, gay TV personality Hong Seok-cheon, and trans singer and actress Harisu.