10 of the best Pride campaigns

These companies are proud to fly the flag.

It’s officially Pride month soon! Like Jonathan Van Ness from Queer Eye would say: “Can you believe?”

Last year we witnessed massive brands showing their support for the LGBTQ community, so in preparation for next month, Gay Times have compiled a list of our top ten favourite Pride campaigns ever. 

Just to warn you – our number one entry will make you cry. So, without further ado…

10. Skittles

Last year, Skittles lost their rainbow and went black and white to honour the LGBTQ community. During the campaign, several stories displayed their message: “During Pride, only one rainbow matters. So, we’ve given up ours to show our support”.


MOGA, a Muslim-owned fashion label based in Australia, created a rainbow-coloured headscarf in support of LGBT+ equality as Australians took part in postal vote on the legalisation of same-sex marriage. As you all know, the postal vote was a massive success, and same-sex marriage was legalised one month later.

8. British Army

The British Army launched a special rainbow-coloured edition of face paint during Pride month, to do the exact opposite of camouflage – to be as visible and out and proud as possible.

7. Smirnoff


6. Oreo

Oreo’s received an enormous amount of backlash following their decision to turn their biscuits rainbow-coloured. Did they give a flying fuck? Nah. Since then, the brand have supported our community even louder. Yas Oreo!

5. Absolut

Absolut’s stunning ‘Kiss with Pride’ campaign celebrated the decriminalisation of homosexuality in the UK with several LGBTQ posters. Photographer Sam Bradley said: “It’s quite rare for advertising to be for a cause without it feeling disingenuous. This felt absolutely natural and true.”

4. Lace Up. Change Sport.

This campaign saw professional footballers show their support for the LGBTQ community, which may of helped changed the opinions of a typically straight male audience.

3. YouTube

#ProudToBe’s campaign from YouTube saw the video streaming service honour the “vibrant, ever-expanding” LGBTQ community”, and praised them for making the website the “colourful, diverse and supportive place it is”.

2. TFL

TFL raised awareness for the LGBTQ community last year, by giving Tottenham Court Road, Oxford Circus and Piccadilly’s tube stations a complete rainbow makeover. Major Sadiq Kahn addressed London: “Here, you’re free to love whoever you want to love and be whoever you want to be.”


HSBC’s Pride campaign is by far our favourite. It shows the story of Andrew, who took part in the first Pride march back in 1972, and Jamie, who recently became a flag bearer for the trans community. So, did you cry?



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