Brand spanking new, all-red versions of the iPhone 7 and 7 Plus have been launched, with some of the profits going towards treatment and prevention of HIV/Aids.
The phone celebrates the tech giant’s 10-year collaboration with (RED), an organisation that works to fight the spread of Aids.
(RED) was originally founded by U2 artist Bono and activist and campaigner Bobby Shriver – and it gives all of its funds to Global Fund HIV/Aids grants, which provide testing and treatment for patients.
The aim is to wipe out the transmission of the disease completely.
There has been speculation that Apple is increasingly making efforts to reposition itself as a more ethical business, and tech analyst James Moar has suggested the company wishes to be seen as a force for “social good”: “It is a way of them kind of beefing up that side of their business,” he told the BBC.
Apple has also announced a new video sharing app in the vein of Snapchat, called Clips.
The app will be launched with iOS 10.3, and Apple have said it will include “fun effects including comic book filters, speech bubbles, shapes and full screen animated posters”.
As well as these new developments, Apple will release a new iPad with a 9.7 inch (25cm) screen and a stronger processor. These models will start in the UK at £339 for a 32gb Wi-Fi only tablet.
Words Jonathan Shiel