Sony slammed for ‘straight-washing’ gay romance Call Me By Your Name

© Sony Pictures

Sony Pictures has been criticised for ‘straight-washing’ Call Me By Your Name.

The critically-acclaimed movie tells the story of Elio (Timothée Chalamet) who falls in love with Oliver, (Armie Hammer), an American academic who comes to stay at his family’s home in Italy during the summer of 1983.

However, in a tweet sent on Tuesday, production company Sony Pictures attempted to promote the movie by using a photo of Elio alongside Marzia (Esther Garrel), a female friend he hooks up with while longing for Oliver.

The promotional tweet also features the words “A romance overwhelming in its intensity, a heart that swells until it has to burst,” which many have taken as an attempt to ‘straight-wash’ the movie’s predominant same-sex romance.

The tweet was quickly deleted, but not before Sony was slated by Twitter users for its questionable marketing strategy.

One Twitter user compared the image to posters that were used to promote gay romance Brokeback Mountain in 2005, which suggested that the film was about a love story between two straight couples.



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