Things just keep getting worse for Milo Yiannopoulos’ new autobiography Dangerous.
After publishing company Simon & Schuster pulled their reported $250,000 advance for his book, the right-wing controversialist decided to self-publish, but it seems the move hasn’t exactly paid off…
According to Nielson Bookscan, which monitors sales through almost all outlets including major online retailer Amazon, the book has sold only 152 copies in the UK since its launch on 4 July.
Over in the United States, where Yiannopoulos holds more notoriety, the book reportedly sold 18,268 copies, a figure that’s far lower than the 100,000 that his PR team claimed had been sold on the day of the book’s launch.
While the figures don’t include eBook sales, managing director of Nielson Book Research, Andre Breedt, said: “As our sales include Amazon sales it is unlikely to be higher.”
Yiannopoulos has since branded the figures “fake news” – unsurprising, given his involvement in Gays For Trump, a group of gay men who’ve offered for Donald Trump since the beginning of his presidential campaign.
“By now, you may have heard reports claiming we only sold 18,000 copies of Dangerous and that our 100,000 copies claim is exaggerated,” he wrote in a statement. “I’m happy to report that this is fake news.
“It’s true that the major booksellers only managed to ship out 18,000 copies to retail customers by the list cutoff. But that’s because they didn’t order enough ahead of time, and have been scrambling to play catchup ever since.
“The real news is that we’ve received wholesale orders and direct orders of such magnitude that our entire stock of 105,000 books is already accounted for.”
Nielson Bookscan doesn’t count books sent to wholesalers in their figures, as it’s common for them to return unsold copies to the publisher.
Yiannopoulos’ deal with Simon & Schuster was cancelled after he appeared to condone pedophilia in a livestream video, where he said young boys can “discover who they are” through relationships with older men.