“Being homophobic is sooo gay.”
Pride in London have been heavily criticised by the LGBT+ community for their advertising campaign for this year’s event by including some misjudged statements for everyday people.
Organisers asked the people of London to send in their LGBT+ stories from across the capital, which artists then transformed into a number of #LoveHappensHere posters.
While a fair majority recall sweet stories of gay, lesbian and bisexual couples finding each other in London and enjoying relationships with each other, a handful of statements completely miss the mark, and in some cases are even offensive.
In one poster, Tori from Leyton states: “Being homophobic is sooo gay”.
While the intent behind the message may have been good natured, the use of the word “gay” as a pejorative is certainly something that shouldn’t be happening in 2017.
Most, if not all LGBT+ people have suffered growing up with the word being used as a playground slur, so it being used in that way as part of a Pride campaign is wholly unacceptable.
In another poster, Marv from Vauxhall says: “My gay friends make me more attractive by association.”
Again, the intent isn’t supposed to be mean spirited, but by objectifying a gay person as someone who can make a straight person look or feel better demeans the value of that friendship.
It almost suggests that gay people are only good for being an accessory that can score heterosexual people cosmopolitan credit.
As the posters made their way around social media, the response from the LGBT+ community was overwhelmingly negative.
can we not just cancel london pride pic.twitter.com/DKjZQV1q0N
— YEAH YEAH BEEBISS I (@heatherlauren) June 29, 2017
london pride now a trade show for aussie bum jockstraps, starbucks frappes & rich boys to litter the streets of london with excuse of IM GAY
— Jack Rooke Pro 15" (@jackrooke) June 29, 2017
London Pride organisers spent a ages wracking their brains for the most LGBTphobic way to advertise London Pride but by god they've done it https://t.co/0ss5WI38BH
— Michael Williams (@mikeljjw) June 29, 2017
Imagine being a kid at school who dies a little every time they hear something called "sooooo gay" and then seeing this trash. pic.twitter.com/V4v1u1v3mt
— Ryan James (@RyanJL) June 29, 2017
Very Bad Idea London Pride https://t.co/tfRn8VfztN
— Jordan Savage ???? (@jksavage) June 29, 2017
I can’t even joke about this, what the hell London Pride
— May ???? (@PokeeMay) June 29, 2017
Are these all official posters? Who organises Pride London? I have lots of other questions.
— aaron (@tinyblob) June 29, 2017
i was so excited to be going to my first london pride but this just makes me feel so icky https://t.co/DsKIBlolZQ
— ????✨ (@xmyrthekaya) June 29, 2017
Proof that London Pride is about getting as many people to come along to a big corporate sponsorship event. ????♂️???? https://t.co/MzZhgzRxsE
— Adam (@nfkadam) June 29, 2017
London Pride: caution, may include gay people.
— queerinaction (@SGUYBRAY) June 29, 2017
A reminder that London Pride will sooner worship 'Allies' than platform the Black queers who paved way for them
— Jason (@jasonosamede) June 29, 2017
London Pride is at the level of LGBT awareness of my PSHE teacher in 2005. ????♂️????
— Adam (@nfkadam) June 29, 2017
Gay Times reached out to Pride in London for comment and organisers said they are “genuinely sorry” for the misjudged posters. Read their full statement here.
The Pride in London march will take place throughout the capital on 8 July.