Wagamama is gonna make it rain with their buns.
We all love a good set of tasty buns and Wagamama has the best buns going. Well, them and Gus Kenworthy.
And to celebrate Brighton and Hove Pride, the Pan-Asian restaurant wants to spread the wealth, so for each rainbow spotted in the seaside destination, Wagamama will donate all bun sales from that day to HIV charity The Sussex Beacon.
Apparently the rain falls an average of 115 days a year on the South Coast, so if you spot a rainbow just snap a picture with and post with the hashtag #makeitrainbow. Wagamama sells around 1,000,000 buns per year, so that should be a decent donation to The Sussex Beacon, but just in case it doesn’t rain Wagamama has committed a minimum of £2,500 to the charity.
Wagamama had previously rolled out the scheme in London to celebrate Pride in the capital, supporting the LGBT+ health and wellbeing charity London Friend.
Simon Dowe of The Sussex Beacon said: “The Sussex Beacon has been at the heart of HIV support for the Brighton community since 1991 and we’re proud to be associated with Wagamama as they look to further embed themselves in Brighton. Big brands normally support big causes and it’s a credit to Wagamama to be a brand in the local area supporting local people. Make sure to tag a rainbow folks.”
Head of marketing for Wagamama Andre Johnstone said: “Wagamama has always supported its staff when it comes to Pride across the UK but we have wanted to do more publicly to support the LGBT+ community in previous years.
“I’m pleased we can expand our support following the success of London Pride and make a wider commitment to the community outside the capital to throw our support behind those who struggle to be who they are. We are who we are and we want you to just be you. What better way to ramp up our continued support and celebrate Pride than by backing a vitally important charity such as The Sussex Beacon.””
And weatherman Michael Fish has come out in support of the campaign, because why not? He said: “It’s impossible to predict just how many will occur in any time period, but British weather being what it is makes the UK a great place to spot a rainbow. This Pride campaign really does prove the adage correct: there is a pot of gold at the end of each rainbow!”
Plans for similar initiatives in Manchester will coincide with the city’s respective Pride later this year.
Like we needed an excuse to eat at Wagamama.
Words Lee Dalgetty