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Watch Bradley from The Vamps go shirtless to promote album at HMV

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That’s one way to sell albums…

The Vamps’ latest album Night & Day was released on Friday, so naturally lead singer Bradley Simpson stripped off in a behind the scenes clip before promoting the album at HMV.

See below…

Related: Which member of The Vamps did James McVey kiss for Valentine’s Day? 

The band’s official Instagram page also posted a shirtless photo of Bradley to their story.

We have to say, we’re a big fan of this marketing technique…

Instagram

Night & Day is the band’s third studio album, following Meet the Vamps (2014) and Wake Up (2015), both of which reached the top the ten on the UK albums chart.

The album features hit singles such as All Night and Middle of the Night, and will be released in two parts.

The Night Edition is available on Spotify and iTunes now, and the Day Edition will be released in December.

Related: The Vamps have been getting to grips with nature.

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