New details have been leaked allegedly revealing the release date of Lorde’s sophomore album.
The New Zealander’s record label Republic Records had “Lorde (Confidential Title) 3/7” appear on their website, before it was taken down just hours after.
This indicates that new Lorde material could drop on 7 March, although it is still unclear whether this will be a single or a full LP.
This news comes after it was reported earlier this month there had been a ‘listening session’ of the new album. Pop culture site Just Jared Jr. tweeted that the music was “v pop, v dance & v uniquely Lorde”, and Billboard music editor Jason Lipshutz simply tweeted “Oh Lorde.”
Lorde rose to fame with her single Royals and her subsequent album Pure Heroine (2013); the album went platinum five times in New Zealand, three times in the US, and two times in Australia and Canada. She became New Zealand’s first pop superstar in years.
Since then, she has gone on to curate the soundtrack to The Hunger Games, including her own track Yellow Flicker Beat, perform a tribute to David Bowie at the 2016 BRIT Awards, and feature on Disclosure’s single Magnets.
Rumours about her new album have been circulating for months. However, the enigmatic star has been cautious to reveal any details.
She broke her silence last November, in an emotional Facebook post, writing: “I want nothing more than to spill my guts RIGHT NOW about the whole thing – I want you to see the album cover, pore over the lyrics (the best I’ve written in my life), touch the merch, experience the live show.
“I can hardly stop myself from typing out the name. I just need to keep working a while longer to make it as good as it can be. You’ll have to hold on. The big day is not tomorrow, or even next month realistically, but soon. I know you understand.”
Whether this is a calculated marketing move or happy accident, either way the enigma of Lorde remains as potent as ever.
Words Liam Taft