The 80s synth-pop duo won the top prize at last night’s NME Awards.
The event, held at London’s O2 Academy Brixton, saw Johnny Marr present them with the Godlike Genius accolade.
Before handing them the middle finger trophy, he said they had “changed pop music, over three decades, with hit after hit after hit.”
Neil Tennant went on stage to accept, saying: “Our career has been such a huge collaboration with producers, programmers, remixers and I would just like to thank every one of them – and accept this on behalf of electronic music, dance music and shiny pop music. Thank you very much.
“Little did I know when I started reading the NME as a child in the mid-60s, that one day we would stand here as an electronic duo getting such a magnificent award.”
After their win, The Pet Shop Boys finished the night with a set list of their greatest hits, including Left To My Own Devices, Always On My Mind, and gay anthem It’s A Sin.
They rose to fame in the 80s at the height of the HIV/AIDs epidemic. Please, their debut album, has been celebrated as a milestone in LGBTQ+ representation in the music industry.
Sexually ambiguous lyrics and Bowie-esque androgyny broke sexual taboos in pop, speaking to an overlooked group in the MTV generation.
Other winners on the night included Frank Ocean, Christine & The Queens, and MIA.
Beyoncé, after failing to pick up Best Album at the Grammys, continued her losing streak, missing out to Bastille’s sophomore album Wild World.
However, she took home the Hero of the Year award – which comes after she gave an empowering speech about black role models on Sunday.
Words Liam Taft