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Gobble This: Primo, Central London


We always love checking out new restaurants here at GT (Greedy cows, we hear you cry) and Primo, just a hop, skip and a mince away from London’s glittering Soho, promises to bring the finest Italian cuisine to Londontown.

With a wide-ranging menu of authentic Italian treats, from starter to dessert there was something that tantalised our palettes, particularly the Calamari and the delicious pappardelle with porcini mushrooms and truffle oil. Of the mains, the organic rack of lamb in a French mustard and herb crust had our dining partner licking his chops in approval for hours after, and we couldn’t fault the almond creme brûlée with a crunchy, perfectly scorched topping layered across a sweet and creamy base.

When it comes to ambience, the place really did excel, with a fabulous live band providing some soulful acoustic versions of contemporary hits and chart classics. Sometimes, live music can seem obtrusive while dining, but here it was just stunning and most welcome. We also give full marks to the extremely knowledgeable waiter, who recommended the perfect wines to complement our meal - seemingly a real rarity in restaurants these days.

Of the things that didn’t tantalise us so much, the fish dishes such as the carpaccio of sea bass and Dover Sole we felt didn’t truly match up to the rest of what was on offer, and, decor-wise, the lime green seating wasn’t to our personal tastes - well, we are homosexuals and we will nitpick about such things.

One of the great things about Primo is while it’s almost slap bang in the West End’s tourist strip, its position just off to the side of it adds touch of exclusivity to the place. Not too full of map-wielding camera clickers and boasting one or two celebs nestled into its more intimate corners. Overall, an extremely pleasant dining experience with attentive staff and some lovely, authentic Italian dishes. Do give it a try.

Words: Gregory Bahnhof

For more information on Primo, have a look at their website.

117 Shaftesbury Avenue, Cambridge Circus, London, WC2H 8AD. 020 7836 8889.

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