The week in pop
Minaj, Jepsen and Ora have all dropped new vids
More from GT Music
First off it’s Nicki Minaj’s new music video for her pop single Va Va Voom off her second album Pink Friday: Roman Reloaded. If fairytales had a hip-hop storyline then Nicki Minaj would definitely play the neon haired heroine trapped in her castle, waiting for her prince to come on a unicorn, saving her from being killed by the huntsman. But Nicki, never to take a back seat, takes matters into her own hands.
Sounding like a tacky B-side to her uber catchy Pound The Alarm, the Dr-Luke produced track gives us nothing at all. It has to be said that this album is seriously lacking in hits for Ms Minaj, who has up until now, been slaying us with her catchy bubblegum rap/pop tunes as of late. The visuals are disappointing. Despite being directed by the legendary Hype Williams —
we still get the feeling Nicki’s label were not willing to spend any money giving her a decent video which is a bit of a shame, but maybe she’ll have a trick up her sleeve come her next single, who knows.
Round two, and baby-faced Carly Rae Jepsen (pictured) debuts her music video for the third single This Kiss, off her major label debut that dropped just last month. Not a bad effort on the 26-year-old’s part, the up-beat dance number is a certified pop single that she can notch under her belt, but it’s no Call Me Maybe. The concept of the video is nothing out of the ordinary—girl’s night out, finding that one guy and dancing around having fun.
And finally Brit superstar Rita Ora gives us the visuals to her third single Shine Ya Light off her smash debut ORA.
Ora gives a patriotic salute to her home town of Pristina, Kosovo, where the blonde-haired singer reps for her home country in the feel good anthem, complete with killer outfits and undeniable swag. A good video on the whole and we feel the video makes the lyrics come to life, making us put our lighters up in the air, ‘You’re still standing, they’ll never knock you down’ she exclaims while being on top of a skyscraper looking across Kosovo. Though there may be stronger singles off her debut, she’s definitely not a one hit wonder and trying hard to tell us that she’s not Britain’s version of Rihanna.
Words: Balraj Bains