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FS – 100 issues young

FS HITS 100

It’s hard to believe that this week marks the 100th issue of our gay men’s health magazine FS. It seems like only yesterday we were discussing its launch and what information it should contain. To celebrating we’ve given the magazine a striking redesign and launched a new FS MySpace site. We hope you like the new look!

FS magazine brings gay men information and advice on safer sex as well as general, sexual and mental health advice. It highlights the lives of real gay men in London and the challenges they face everyday.

As well as a popular magazine, FS is widely regarded as one of the most innovative and successful health promotion projects of the past half decade. Independent evaluation has found that 93% of readers said they would like to read FS again, 87% found it easy to understand and 77% said they learned something new. These are outstanding results for a health promotion intervention and we’re very proud of the magazines accessibility and stimulating style. It really engages gay men and offers HIV prevention information that they want to read.

FS started out as a black and white community newsletter called F***Sheet in October 1993, a year after the ground breaking charity GMFA was founded. Throughout the Nineties, it provided a voice and a platform for debate for those involved in the fight against HIV/AIDS and documented the struggle to get government funding for adequate HIV treatment and prevention programmes for gay men.

In 2002, former Fluid magazine and Pink Paper editor Cary James joined GMFA and transformed the publication into a full colour gay men’s health magazine. Popular demand led to 17,000 copies being distributed free on the scene in London (an increased from an initial print run of 3,000).

Here’s what Cary had to say:

“Health information can be boring and written in complicated language; we wanted to do things differently. FS gives gay men the health information they need in an entertaining and accessible way. We have a lot of fun creating each issue and it shows. We want guys to be healthy, happy and clued-up.”

To mark this milestone, the 100th issue of FS has a redesign by acclaimed graphic designer Christian Tate. Check out the FS MySpace site at www.myspace.com/fsmag .


You can find information about FS and GMFA’s campaigns at www.gmfa.org.uk

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