GT Scene

Pride in London launches Crowdfunder campaign

For this year's Pride in London to be a success, they're gonna need your help...

What's your favourite event of the year? No, not the Eurovision final. Although, that does come pretty close.

The obvious answer is undoubtedly Pride in London, this year scheduled to take place on Saturday, 28 June. Although, if we're ever going to be able to gather in the capital in our annual show of unity, the organisers are going to need a bit of help.

As you can guess, it costs a fair bit to put on an event the magnitude of Pride in London, so a Crowdfunder campaign has gone live today, with an aim of raising £25,000 to cover the cost of the parade.

A spokesperson for the event told us: "We're appealing to the London LGBT+ community to support Pride in London in a very practical way, taking a personal stake in its success by providing some of the funding that is needed to deliver the parade through Europe's busiest shopping street and the heart of the capital."

The Pride in London parade stretches through 2km of central London and has more than 20,000 participants, with representatives from all across the LGBT+ community, including the armed forces.

It's also one of the only major events in the UK that's still free, with more than 650,000 people taking part last year, making it the capital's second-largest one day event (we're assuming the other one was actually a Eurovision party or something).

But community events such as Pride in London often suffer in what we're told are times of austerity, and with potential corporate sponsors increasingly reluctant to put their hands in their pockets, organisers are having to think creatively about how to secure the future of such a vitally important event.

In return for backing the event, supporters will receive a range of benefits – from having their name on the website (for a £5 donation), the chance to ride on a VIP bus in the parade (£150 donation), to a completely tailor-made VIP experience at this year's Pride in London for the princely sum of £1,500.

You can find out more about the options available through Pride of London's Crowdfunder campaign by clicking here.

You can also find out more about this year's Pride in London, or register as a volunteer, click here. Alternatively, follow Pride in London on Twitter.

Words: Aaron Golightly

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