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“That’s So Gay.”

Stonewall teams up with Will Young and Mumsnet to stamp out the slurs.


Stonewall, the UK’s leading gay, lesbian and bisexual charity, announced its new anti-homophobia campaign today in collaboration with singer Will Young and parenting website Mumsnet. The charity recently undertook a survey which discovered that 99% of young gay people hear homophobic insults and comments such as “That’s so gay” in schools across Britain, which 84% said caused them upset and distress.

Following the charity’s hard-hitting and punchy campaign “Some people are gay. Get over it”, the new posters give examples of commonly used insults and derogatory comments, followed by a challenging statement, such as: “Gay. Let’s get the meaning straight”, “That’s so gay. Let’s be honest, it’s probably not” and finally “Your so gay. Can you spot the two common mistakes?” which questions the viewers’ grammar as well as their discrimination.

The posters address the misuse of the word ‘gay’, which is so common amongst young people, and have been sent out to 2500 secondary schools across the UK, along with guidelines for staff on how to prevent anti-gay bullying in the classroom and school yard. These guidelines are much needed as only 10% of surveyed young gay people said that school staff intervened in instances of classroom homophobia. Face of the campaign and openly gay performer Will Young said: “The word ‘gay’ is currently used as one of the worst insults by young people of all ages. It’s clear from the shocking levels of self-harm and suicide among gay young people that we’re failing an entire generation. It’s time to take a stand and put a stop to this deeply damaging use of homophobic language.”

Stonewall’s new anti-homophobia campaign is direct, challenging and provocative. Addressing an issue that affects many young gay people, it will hopefully continue the progress that we’ve already seen and stamp out anti-gay slurs once and for all.

Get involved with the campaign at www.stonewall.org.uk/ABW13 and join the conversation on Twitter using #GetOverIt

Words: Darcy Rive

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