Sponsored Feature


Give a warm welcome to this sexy new Aussie label!

The influence of sportswear on broader categories of clothing is a welcome trend. Strong colour combinations, sporty styling and detail, and practical cuts designed for the active man, are all indicative of sports and lifestyle brand BCNÜ.

BORN TO BE WORN®, our clothing is fashionable, casual and relaxed with a modern edge. BCNÜ is a LIFESTYLE BRAND - Functional, Versatile & Sporty. BCNÜ sporty pieces and playful sportswear is made with attention-grabbing designs using bold colours that make a big impression, injecting new life to traditional sportswear and streetwear. Our gear is designed for the cheeky, edgy guy who relishes original designs, bright colours and unique sportswear detail. Under the direction of strong design principles we have carved an ever-growing niche for the brand in the market of ‘on trend’ Sportswear and Streetwear at accessible price points.

Take a closer look! You will notice a unique code within the “Eastern Seaboard Series” logo on each garment: “CC41” which stands for Civilian Clothing 1941. During WWII, Civilian Clothing, otherwise known as utility wear, was produced to aid the economy and help the war effort. Utility Clothing was introduced towards the end of 1941 by the British Government with two main purposes in mind, to be affordable but made with quality. Staying true to the origins of utility clothing, BCNÜ has revived the essence of Utility Wear with a fashionable line of men’s clothing that’s uniquely true to the style by manufacturing clothing that is hard wearing and good quality, in a variety of styles and colours.

The new Aussie label combines sportswear and urban streetwear in a range that’s designed to be worn 24/7. Another key feature of BCNÜ ranges is the moisture management system, built into each garment to draw moisture away from the skin and keep you dry when exercising or active.

At BCNÜ we believe that just because it’s sportswear doesn’t mean it has to be generic. We are constantly adding new designs, ensuring a fresh turnover of styles in a broad range of sports shorts, tank tops, athletic vests, hoodies and sweatshirts.

Once hooked on "BCNÜ" don’t think you can easily turn back. BCNÜ style is addictive, masculine, sporty and cheeky. It speaks out to every guy that is confident, stylish and wants to look good and feel good in what he's wearing.

BCNÜ started off as a simple idea in 2011. The train of thought; to fill a gap in the market with an effortlessly cool, stylish sportswear and streetwear label that didn’t seem to exist at the time. Now we are the fastest growing sportswear and streetwear label, reaching guys in every corner of the globe through our online presence and ever-growing retail partnerships.

What will we BE SEEIN' YOU in this summer?

Check out their great gear at BCNÜCLOTHING.COM

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