Kim Watson - Managing Director (Media & Marketing)
Out4Marriage a new campaign to back same sex marriage has just launched
New campaign to back same sex marriage launched as research shows policy is changing gay community’s attitude towards Tories.
More from Kim Watson - Managing Director (Media & Marketing)
A new cross party campaign, Out4Marriage, to support changing the law to allow gay couples to marry is to launch on the 9th May, timed to coincide with the Queen’s Speech, which will not include the Government’s pledge to introduce equal marriage. But new research suggests David Cameron’s support for the measure has significantly
changed gay perceptions of the Conservative Party.
Out4Marriage is modeled on the hugely successful‘It Gets Better’ YouTube project launched by the US agony uncle Dan Savage, where politicians, celebrities and members of the public gave hope to teenagers coming to terms with their sexuality.
Over the coming weeks, videos from high profile politicians from all political parties and A-list celebrities will be published online. Each video will allow the politician or celebrity to explain why They’re “coming out for marriage” and will ask viewers to join them too. In her video, Shadow Home Secretary Yvette Cooper said: “People who love each other and who want to make a long term commitment to each other should be able to get married the state and society should value that long term commitment and celebrate it.”
Ms Cooper also called on the Government to allow churches and other religious institutions to be able to hold same sex marriage services too, should they wish to. The Government is currently not planning to allow them to.
The launch of Out4Marriage coincides with research conducted with PinkNews.co.uk, the leading LGBT publication showing that the support by David Cameron of same sex marriage equality has significantly changed attitudes towards the Conservative party.
The campaign is being managed by the Coalition for Equal Marriage, leading gay publication PinkNews.co.uk and digital agency Remarkable. It has the backing of the UK’s leading LGBT media companies including GT (Gay Times), DIVA, PinkPaper, Attitude, Gaydar, Boyz and QX Magazine.
The Out4Marriage campaign is co-founded by Mike Buonaiuto and Channel 4 News technology correspondent Benjamin Cohen. In just seven days, a team of more than 20 volunteers has been built to manage the project which aims to in the future conduct offline campaigns and advertising in support of equal marriage.
Gay Times will be updating on this and the Equality for Marriage campaign as things develop.