Rick Astley is back – but by accident...

Rick Astley has welcomed a trend called "Rick-rolling" in which YouTube users set up intriguing or newsworthy sounding postings on video sharing websites which actually link to Astley's eighties hit Never Gonna Give You Up. As a result the video has been getting millions of hits (in fact 8,591,741, when I last looked).

Asked about the phenomenon, Rick told the LA Times: "It's a bit strange to have videos of when you were a young guy out on the internet. It makes me laugh - I'm sure it annoys a lot of other people. [But] it's a bit spooky. It's just one of those odd things when something gets picked up and people run with it. That's what's brilliant about the internet".

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